OVERVIEW: A Marketing/P.R. Director specializing in the service
industry, I am skilled in all stages of campaigns from concept to
delivery in numerous media. My responsibilities include creating and developing
corporate identity/public image and the marketing tools for those campaigns.
Additionally, I've earned several awards from professional societies in
MY IDEAL COMPANY...values input from all levels of staff, is
willing to take risks to succeed, encourages its employees to continually
develop their skills while challenging them to exceed beyond their
expectations, promotes teamwork while respecting individuality, and is a place
where people can't wait to get to work in the morning.
CAREER
Director of Marketing & Public Relations
CENTRAL CAROLINA HOSPITAL
Sanford, NC | Jul 2007 - February 2012
137-bed for-profit hospital; part of the Tenet Health System
DOSHER MEMORIAL HOSPITAL
Southport, NC | Feb 1994 - Jul 2007
36-bed non-profit, tax-supported hospital
TIDEWATER PHYSICAL THERAPY
Newport News, VA | Apr 1992 - Nov 1993
For-profit PT Clinics (5) across the Tidewater region
RIVERSIDE REHABILITATION INSTITUTE
Newport News, VA | Nov 1988 - Apr 1992
60-bed non-profit, physical rehabilitation hospital; part of the Riverside Health System
Director of Marketing & Public Relations
CENTRAL CAROLINA HOSPITAL
Sanford, NC | Jul 2007 - February 2012
137-bed for-profit hospital; part of the Tenet Health System
DOSHER MEMORIAL HOSPITAL
Southport, NC | Feb 1994 - Jul 2007
36-bed non-profit, tax-supported hospital
TIDEWATER PHYSICAL THERAPY
Newport News, VA | Apr 1992 - Nov 1993
For-profit PT Clinics (5) across the Tidewater region
RIVERSIDE REHABILITATION INSTITUTE
Newport News, VA | Nov 1988 - Apr 1992
60-bed non-profit, physical rehabilitation hospital; part of the Riverside Health System
EDUCATION
Masters in Business Administration
UNIVERSITY OF NORTH CAROLINA WILMINGTON
Cameron School of Business | May 2000
Bachelor of Arts, English & Advertising
CLEMSON UNIVERSITY
Clemson, SC | Aug 1986
Certificate in Nonprofit Management
DUKE UNIVERSITY
Durham, NC | Spring 1998
Masters in Business Administration
UNIVERSITY OF NORTH CAROLINA WILMINGTON
Cameron School of Business | May 2000
Bachelor of Arts, English & Advertising
CLEMSON UNIVERSITY
Clemson, SC | Aug 1986
Certificate in Nonprofit Management
DUKE UNIVERSITY
Durham, NC | Spring 1998
COMPUTER SKILLS
Adobe
CREATIVE SUITE 3 INDESIGN
CREATIVE SUITE 3 PHOTOSHOP
ACROBAT PROFESSIONAL
Microsoft Office
WORD
EXCEL
POWERPOINT
ACCESS
ONLINE PORTFOLIO
Click on the "Print Media" and "Video & Multimedia" tabs at the top to be taken to some of my favorite campaigns:
Breast Navigator
CENTRAL CAROLINA HOSPITAL
InQuicker E.R.
CENTRAL CAROLINA HOSPITAL
Physical Therapy
CENTRAL CAROLINA HOSPITAL
Magazines/Direct Mail
CENTRAL CAROLINA HOSPITAL
DOSHER MEMORIAL HOSPITAL
Custom Songs & TV Commercials
CENTRAL CAROLINA HOSPITAL
DOSHER MEMORIAL HOSPITAL
COMMUNITY
Board of Directors
UNITED WAY OF LEE COUNTY
Sanford, NC | Nov 2009 - Present
Vision Committee, Communications
SANFORD AREA CHAMBER OF COMMERCE
Sanford, NC | 2010 (Present)
Fundraising Chairman for CCH
RELAY FOR LIFE OF LEE COUNTY
Sanford, NC | 2007 - Present
Festival Chairman, 2007
N.C. FOURTH OF JULY FESTIVAL
Southport, NC
Other committees throughout my 10 years of service to the festival include: Publicity, Sponsorship, Parade, Opening Ceremonies, Patriot's Reception, and Ice Cream Social as well as acting co-chairman and serving on the Board of Directors.
Education Committee
SOUTHPORT-OAK ISLAND AREA CHAMBER OF COMMERCE
Southport, NC | 2002 - 2007
Click on the "Print Media" and "Video & Multimedia" tabs at the top to be taken to some of my favorite campaigns:
Breast Navigator
CENTRAL CAROLINA HOSPITAL
InQuicker E.R.
CENTRAL CAROLINA HOSPITAL
Physical Therapy
CENTRAL CAROLINA HOSPITAL
Magazines/Direct Mail
CENTRAL CAROLINA HOSPITAL
DOSHER MEMORIAL HOSPITAL
Custom Songs & TV Commercials
CENTRAL CAROLINA HOSPITAL
DOSHER MEMORIAL HOSPITAL
COMMUNITY
Board of Directors
UNITED WAY OF LEE COUNTY
Sanford, NC | Nov 2009 - Present
Vision Committee, Communications
SANFORD AREA CHAMBER OF COMMERCE
Sanford, NC | 2010 (Present)
Fundraising Chairman for CCH
RELAY FOR LIFE OF LEE COUNTY
Sanford, NC | 2007 - Present
Festival Chairman, 2007
N.C. FOURTH OF JULY FESTIVAL
Southport, NC
Other committees throughout my 10 years of service to the festival include: Publicity, Sponsorship, Parade, Opening Ceremonies, Patriot's Reception, and Ice Cream Social as well as acting co-chairman and serving on the Board of Directors.
Education Committee
SOUTHPORT-OAK ISLAND AREA CHAMBER OF COMMERCE
Southport, NC | 2002 - 2007
SKILLS
Classic Marketing
Branding & positioning campaigns for TV, radio, direct mail, radio, print media; rebuilding image and public perception; service line promotion; market share development; marketing effectiveness analysis; developing new marketing departments; working with a call center for ROI.
New Media
Online strategies; Smartphone Mobile "App" for Android, iPhone/iPad, and Blackberry; Website design, maintenance, & direction; vanity URLs; Facebook & Social Media content; Google Adwords and Analytics; email campaigns; online customer relations reservation service (InQuickER); Search Engine Marketing; Flipbooks and eMagazines.
Advertising & Creative Design
Camera-ready layouts for ads in newspaper & magazines; production of brochures, magazines, newsletters, postcards, mailers, and all literature and promotional pieces; copywriting, ghostwriting, scriptwriting, and story-boarding; video editing; mass mailing/direct mail; developing direct mail campaigns including quarterly healthy newsletter, new mover pieces, and service line postcards. Building Signage & Informational/POP Displays; Proofreading
Public Relations
Publicity; events planning; trade shows, expos & health fairs; articles for newspapers & magazines; TV coverage/news segments; public speaking; physician relations & recruitment; fund-raising for charitable/public causes (Susan G. Komen Foundation, United Way, American Cancer Society’s Relay For Life, March of Dimes); disaster preparedness; on location contact with Wilmington & Hollywood film production companies filming on hospital grounds.
Classic Marketing
Branding & positioning campaigns for TV, radio, direct mail, radio, print media; rebuilding image and public perception; service line promotion; market share development; marketing effectiveness analysis; developing new marketing departments; working with a call center for ROI.
New Media
Online strategies; Smartphone Mobile "App" for Android, iPhone/iPad, and Blackberry; Website design, maintenance, & direction; vanity URLs; Facebook & Social Media content; Google Adwords and Analytics; email campaigns; online customer relations reservation service (InQuickER); Search Engine Marketing; Flipbooks and eMagazines.
Advertising & Creative Design
Camera-ready layouts for ads in newspaper & magazines; production of brochures, magazines, newsletters, postcards, mailers, and all literature and promotional pieces; copywriting, ghostwriting, scriptwriting, and story-boarding; video editing; mass mailing/direct mail; developing direct mail campaigns including quarterly healthy newsletter, new mover pieces, and service line postcards. Building Signage & Informational/POP Displays; Proofreading
Public Relations
Publicity; events planning; trade shows, expos & health fairs; articles for newspapers & magazines; TV coverage/news segments; public speaking; physician relations & recruitment; fund-raising for charitable/public causes (Susan G. Komen Foundation, United Way, American Cancer Society’s Relay For Life, March of Dimes); disaster preparedness; on location contact with Wilmington & Hollywood film production companies filming on hospital grounds.
