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MY IDEAL COMPANY...
Values input from all levels of staff, is willing to take risks to succeed, promotes teamwork while respecting individuality,
encourages its employees to continually develop their skills while challenging them to exceed beyond their expectations,
and is a place where people can't wait to get to work in the morning.
 




CAREER, 15+ Years


Director of Public Relations
& Marketing


HARNETT HEALTH SYSTEM
CENTRAL CAROLINA HOSPITAL

DOSHER MEMORIAL HOSPITAL 

Earlier Career

Corporate Director of Marketing at Tidewater Physical Therapy, Inc. • Marketing Coordinator at Riverside Rehabilitation Institute • Office Manager at Fisher Pyle Advertising Agency • Freelance Graphic Designer



EDUCATION


Masters in Business Administration

UNIVERSITY OF NORTH CAROLINA WILMINGTON (2000)

Bachelor of Arts, English
CLEMSON UNIVERSITY

Certificate in Nonprofit Management
DUKE UNIVERSITY

Continuing Education since
February 2012


Search Engine Optimization/SEO Certification (in process) through the Search Engine Academy of North Carolina, Raleigh, NC

Google AdWords Certification

(in process)

Over 90 hours of coursework in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing and Social Media Marketing


Personal growth: Korean language



COMPUTER SKILLS

15+ years with Creative Suite 
Adobe CS6 Design Premium
(InDesign, Photoshop, Illustrator)



     

Adobe Acrobat Professional




15+ years with Office products
Microsoft Word, Excel, Powerpoint


       





Advertising and Production
  • Camera-ready layouts for ads in newspaper & magazines
  • Production of brochures, magazines, newsletters, postcards, mailers, literature and promotional pieces
  • Copy writing, creative writing (original content), script writing, article writing, ghostwriting, presentations and speeches, story-boarding
  • Video editing
  • Direct mail campaigns including quarterly healthy newsletter
  • Event Displays
  • Powerpoint presentations and proofreading for senior leadership

Public Relations

  • Publicity including media coverage (newspaper and TV), press releases
  • Events planning (trade shows, expos & health fairs, launch events, special high-profile events with dignitaries)
  • Public speaking and speaker panel development
  • Physician relations
  • Coordinating internal fundraising initiatives for charitable organizations
  • Disaster preparedness and crisis communications
  • On-location contact with Wilmington & Hollywood film production companies filming on hospital grounds.

CONTACT ME


cellphone  919.842.1819

LinkedIn:

Twitter:

















CORE SKILLS


Traditional Marketing
  • Creating branding & positioning campaigns for TV, radio, direct mail, radio, print media
  • Rebuilding corporate image and public perception
  • Service line promotion
  • Market share development
  • Developing new marketing departments
  • Working with a call center
  • Marketing effectiveness analysis
  • Team/Project and Budget Management

New Media (eMarketing)

  • Website design & maintenance including landing pages and microsites
  • Email campaigns 
  • Social Media including Facebook, Twitter, YouTube, Linked In, Pinterest, Yelp, Google+, IMDB, etc.
  • Mobile "App" for Android, iPhone/iPad, and Blackberry
  • Google Adwords, Search Engine Marketing (SEM), Audience Networks
  • Google Analytics
  • Search Engine Optimization (SEO)/Organic Search (SERP)
  • Converting print publications to online ezines
 



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