MY IDEAL COMPANY...
Values input from all levels of staff, is willing to take risks to succeed, promotes teamwork while respecting individuality,
encourages its employees to continually develop their skills while challenging them to exceed beyond their expectations,
and is a place where people can't wait to get to work in the morning.
Values input from all levels of staff, is willing to take risks to succeed, promotes teamwork while respecting individuality,
encourages its employees to continually develop their skills while challenging them to exceed beyond their expectations,
and is a place where people can't wait to get to work in the morning.
CAREER, 10+ Years
Director of Marketing
& Public Relations
CENTRAL CAROLINA HOSPITAL
DOSHER MEMORIAL HOSPITAL
Earlier Career
Corporate Director of Marketing at Tidewater Physical Therapy, Inc. • Marketing Coordinator at Riverside Rehabilitation Institute • Office Manager at Fisher Pyle Advertising Agency• Freelance Graphic Designer
& Public Relations
CENTRAL CAROLINA HOSPITAL
DOSHER MEMORIAL HOSPITAL
Earlier Career
Corporate Director of Marketing at Tidewater Physical Therapy, Inc. • Marketing Coordinator at Riverside Rehabilitation Institute • Office Manager at Fisher Pyle Advertising Agency• Freelance Graphic Designer
EDUCATION
Masters in Business Administration
UNIVERSITY OF NORTH CAROLINA WILMINGTON (2000)
Bachelor of Arts, English
CLEMSON UNIVERSITY
Certificate in Nonprofit Management
DUKE UNIVERSITY
Continuing Education
Google+ Certification (in process)
Over 50 hours of continuing education courses in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing and Social Media Marketing
COMPUTER SKILLS
(InDesign, Photoshop)
Adobe Acrobat Professional
Microsoft Office
(Word, Excel, Powerpoint)
Advertising and Production
- Camera-ready layouts for ads in newspaper & magazines
- Production of brochures, magazines, newsletters, postcards, mailers, literature and promotional pieces
- Copy writing, creative writing (original content), script writing, article writing, ghostwriting, presentations and speeches, story-boarding
- Video editing
- Direct mail campaigns including
quarterly healthy newsletter
- Event Displays
- Powerpoint presentations and proofreading for senior leadership
Public Relations
- Publicity including media coverage (newspaper and TV), press releases
- Events planning (trade shows, expos & health fairs)
- Public speaking and speaker panel development
- Physician relations
- Coordinating internal fundraising initiatives for charitable organizations
- Disaster preparedness and crisis communications
- On-location contact with Wilmington & Hollywood film production companies filming on hospital grounds.
CORE SKILLS
Traditional Marketing
- Creating branding & positioning campaigns for TV, radio, direct mail, radio, print media
- Rebuilding corporate image and public perception
- Service line promotion
- Market share development
- Developing new
marketing departments
- Working with a call center
- Marketing effectiveness analysis
- Team/Project and Budget Management
New Media (eMarketing)
- Website design & maintenance including landing pages and microsites
- Email campaigns
- Social Media including Facebook, Twitter,
YouTube, Linked In, Pinterest, Yelp, Google+, IMDB, etc.
- Mobile "App" for Android, iPhone/iPad, and Blackberry
- Google Adwords and Search Engine Marketing (SEM)
- Google Analytics
- Search Engine Optimization (SEO)/Organic Search (SERP)
- Converting print publications to online ezines
FULL RESUME
Click on the logo below
to open my resume in PDF
Click on the logo below
to open my resume in PDF
