MAGAZINES
QUARTERLY HEALTH MAGAZINE
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QUARTERLY HEALTH MAGAZINE
click to view FLIPBOOK
ABOUT THIS MAGAZINE:
Central Carolina Hospital quarterly magazine,
16 pages, mailed to 20,000 residents in Lee County, NC.
Worked with McMurry Publishing, my responsibility
includes content management, working with area physicians for input, copywriting and case studies, & design.
Top cover - Fall 2011 issue
Second cover - Summer 2011 issue
Third cover - Fall 2010 issue
Bottom cover - Summer 2010 issue
Central Carolina Hospital quarterly magazine,
16 pages, mailed to 20,000 residents in Lee County, NC.
Worked with McMurry Publishing, my responsibility
includes content management, working with area physicians for input, copywriting and case studies, & design.
Top cover - Fall 2011 issue
Second cover - Summer 2011 issue
Third cover - Fall 2010 issue
Bottom cover - Summer 2010 issue
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DOSHER MEMORIAL HOSPITAL - 75th ANNIVERSARY MAGAZINE
ABOUT THIS MAGAZINE:
Dosher Memorial Hospital's 75th Anniversary
84-page magazine. NOTE: My responsibilities for this project include writing, designing, researching, and interviewing from concept to camera-ready completion.
~ WINNER OF THE FOLLOWING ~
(1) ASTER AWARD, Excellence in Medical Marketing, Silver, 2006
(2) HEALTHCARE MARKETING AWARD, Award of Merit, 2006
(3) SILVER WALLIE AWARD, Carolinas Healthcare Public Relations & Marketing Society, 2005
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click to view PDF
ABOUT THIS MAGAZINE:
Dosher Memorial Hospital's 75th Anniversary
84-page magazine. NOTE: My responsibilities for this project include writing, designing, researching, and interviewing from concept to camera-ready completion.
~ WINNER OF THE FOLLOWING ~
(1) ASTER AWARD, Excellence in Medical Marketing, Silver, 2006
(2) HEALTHCARE MARKETING AWARD, Award of Merit, 2006
(3) SILVER WALLIE AWARD, Carolinas Healthcare Public Relations & Marketing Society, 2005
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SIERRADANES - BEGINNER'S MANUAL
click to view PDF
ABOUT THIS PUBLICATION:
One of my goals in life was to create a quality line of Great Danes for show and breeding. Because of the special health needs of the breed, I wrote an "Owners' Manual" for the new families who had never experienced growing up with a Great Dane. This manual has been sold online direct to consumer as well as wholesale to breeders for their personal puppy kits. Nationally-known breeders who helped develop the breed as it is today have contributed photos and input.
click to view PDF
ABOUT THIS PUBLICATION:
One of my goals in life was to create a quality line of Great Danes for show and breeding. Because of the special health needs of the breed, I wrote an "Owners' Manual" for the new families who had never experienced growing up with a Great Dane. This manual has been sold online direct to consumer as well as wholesale to breeders for their personal puppy kits. Nationally-known breeders who helped develop the breed as it is today have contributed photos and input.
PRINT ADS
CENTRAL CAROLINA HOSPITAL - INQUICKER CAMPAIGN - 2011
CENTRAL CAROLINA HOSPITAL - THINK PINK CAMPAIGN - 2010 & 2011
OUR STATE MAGAZINE
CENTRAL CAROLINA HOSPITAL - BRANDING CAMPAIGN - "The Right Care, Right Here" - 2009
Below are some of my favorite "double trucks" measuring 4 inches x 21 inches across
the newspaper's fold onto two pages.
For ease of viewing, the double truck has been
split in two: the top image is the left side,
the middle is the right side, and
the bottom is the full spread.
the newspaper's fold onto two pages.
For ease of viewing, the double truck has been
split in two: the top image is the left side,
the middle is the right side, and
the bottom is the full spread.
CENTRAL CAROLINA HOSPITAL - INQUICKER CAMPAIGN - 2011
CENTRAL CAROLINA HOSPITAL - THINK PINK CAMPAIGN - 2010 & 2011
OUR STATE MAGAZINE
CENTRAL CAROLINA HOSPITAL - BRANDING CAMPAIGN - "The Right Care, Right Here" - 2009
BILLBOARDS
THINK PINK CAMPAIGN - 2010 & 2011
ABOUT THIS PIECE:
Central Carolina Hospital's October 2010 & 2011 campaigns to heighten awareness of breast prevention services
and drive consumers to www.breastnavigator.com
landing page. This was a multimedia campaign
encompassing outdoor, video, online, and print media.
~ WINNER OF THE FOLLOWING ~
(1) GOLD WALLIE AWARD - Billboard Campaign, Carolinas Healthcare Public Relations & Marketing Society,2011
(2) SILVER WALLIE AWARD - Mixed Media (TV and Website), 2011
(3) SILVER WALLIE AWARD - Consumer Trade Publication, 2011
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THINK PINK CAMPAIGN - 2010 & 2011
ABOUT THIS PIECE:
Central Carolina Hospital's October 2010 & 2011 campaigns to heighten awareness of breast prevention services
and drive consumers to www.breastnavigator.com
landing page. This was a multimedia campaign
encompassing outdoor, video, online, and print media.
~ WINNER OF THE FOLLOWING ~
(1) GOLD WALLIE AWARD - Billboard Campaign, Carolinas Healthcare Public Relations & Marketing Society,2011
(2) SILVER WALLIE AWARD - Mixed Media (TV and Website), 2011
(3) SILVER WALLIE AWARD - Consumer Trade Publication, 2011
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ER WAIT TIME CAMPAIGN - 2011
ABOUT THIS BILLBOARD:
Central Carolina Hospital reduced the wait time it takes from when the patient walks in the door to when the patient sees an Emergency Room physician. The goal is 30 minutes or less.
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ABOUT THIS BILLBOARD:
Central Carolina Hospital reduced the wait time it takes from when the patient walks in the door to when the patient sees an Emergency Room physician. The goal is 30 minutes or less.
AMERICAN HEART ASSOCIATION GOLD AWARD (First in the State) - 2010
ABOUT THIS BILLBOARD:
Central Carolina Hospital was the first hospital in North Carolina to earn the American Heart Association's GOLD Award
for heart failure care. The hospital's primary competition
is First Health of the Carolinas whose tag line is
"First in Quality. First in Health."
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Central Carolina Hospital was the first hospital in North Carolina to earn the American Heart Association's GOLD Award
for heart failure care. The hospital's primary competition
is First Health of the Carolinas whose tag line is
"First in Quality. First in Health."
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DIRECT MAIL
INQUICKER CAMPAIGN - 2011
The direct mail piece is a 6 inch x 9 inch folded piece.
Click on the image above to see the inside.
ABOUT THIS PROGRAM:
BRANDING CAMPAIGN - Top 10 Reasons - 2009 - 2010
INQUICKER CAMPAIGN - 2011
The direct mail piece is a 6 inch x 9 inch folded piece.
Click on the image above to see the inside.
ABOUT THIS PROGRAM:
InQuickER is a new service where patients can schedule a time to come into the hospital's emergency room online. Direct mail pieces were mailed to the extended service area to encourage patients to bypass the closer facility for a hospital that was a bit further away but could provide them with services earlier than their local hospital could. Direct mail campaign realized a 200% increase in usage of InQuicker in the first month.
BRANDING CAMPAIGN - Top 10 Reasons - 2009 - 2010
ABOUT THIS PROGRAM:
CCH had no identity in the marketplace other than being a small town hospital positioned near "world class medical centers." We had to distinguish ourselves from those facilities who offered more advanced and higher level procedures. We focused on our quality care as the reasons to choose CCH.
This direct mail series pushed out mailers listing the top 10 reasons why patients should select CCH for their care. It linked to the website www.CCHTop10.com so patients could read all the awards the hospital had achieved.
This direct mail series pushed out mailers listing the top 10 reasons why patients should select CCH for their care. It linked to the website www.CCHTop10.com so patients could read all the awards the hospital had achieved.
BROCHURES
GENERAL HOSPITAL BROCHURE - 2008
ABOUT THIS PROGRAM:
This brochure filled two purposes: it acted as a hospital brochure as well as a report to the community. Because its parent company (Tenet Healthcare Corp) was a for-profit organization, the hospital had been criticized publicly for the price of its service and for being an "uncaring" institution. We addressed this by personalizing messages from the CEO as well as adding information on how the hospital contributes to its community.
GENERAL HOSPITAL BROCHURE - 2008
ABOUT THIS PROGRAM:
