CUSTOM SONGS
Welcome to Life
CENTRAL CAROLINA HOSPITAL - 2011
[Click on the above radio player to hear the song]
ABOUT THIS SONG:
A unique way to brand the birthing center, my musical team and I created this original song
to celebrate new babies born at CCH. Developed to offer at no charge to new moms and dads,
the song would become available to anyone who wanted to download it to their personal MP3 players.
Fight Like A Girl
CENTRAL CAROLINA HOSPITAL - 2009
[Click on the above radio player to hear the song]
ABOUT THIS SONG:
Welcome to Life
CENTRAL CAROLINA HOSPITAL - 2011
[Click on the above radio player to hear the song]
ABOUT THIS SONG:
A unique way to brand the birthing center, my musical team and I created this original song
to celebrate new babies born at CCH. Developed to offer at no charge to new moms and dads,
the song would become available to anyone who wanted to download it to their personal MP3 players.
Fight Like A Girl
CENTRAL CAROLINA HOSPITAL - 2009
[Click on the above radio player to hear the song]
ABOUT THIS SONG:
I wanted to empower women in our area through our breast navigator campaign of 2009.
The Relay for Life theme that year was Fight Like A Girl, so a musical team and I created an original song
that would be a gift to breast cancer survivors (because does anyone really need another koozie)?
Fight Like A Girl was played at the Relay for Life event during opening ceremonies as well as on local radio.
Anyone could download the song for free as a gift from the CCH website or receive a free CD
with the song at one of the many events we attended.
The Relay for Life theme that year was Fight Like A Girl, so a musical team and I created an original song
that would be a gift to breast cancer survivors (because does anyone really need another koozie)?
Fight Like A Girl was played at the Relay for Life event during opening ceremonies as well as on local radio.
Anyone could download the song for free as a gift from the CCH website or receive a free CD
with the song at one of the many events we attended.
TV COMMERCIALS
Breast Navigator
CENTRAL CAROLINA HOSPITAL - 2010 & 2011
Breast Navigator
CENTRAL CAROLINA HOSPITAL - 2010 & 2011
[Click on the image above to watch the video]
ABOUT THIS COMMERCIAL:
ABOUT THIS COMMERCIAL:
Central Carolina Hospital's breast cancer awareness services promoting awareness through the Think Pink message.
We created an image of empowerment with this theme - when the women grabbed onto something, it turns pink.
The video stars some of our local business women (Jan, Terri, Kim, and Cindy) as well as our certified breast navigator Gwyn.
The message drives people to our breastnavigator.com landing page which, among other things, offers those who complete an online form, a free pink scarf with a breast cancer ribbon on it. When this commercial airs, we see a spike in request for scarves. Next step in the campaign: show us your scarf - a series of pictures where women are wearing their scarves in different ways.
We created an image of empowerment with this theme - when the women grabbed onto something, it turns pink.
The video stars some of our local business women (Jan, Terri, Kim, and Cindy) as well as our certified breast navigator Gwyn.
The message drives people to our breastnavigator.com landing page which, among other things, offers those who complete an online form, a free pink scarf with a breast cancer ribbon on it. When this commercial airs, we see a spike in request for scarves. Next step in the campaign: show us your scarf - a series of pictures where women are wearing their scarves in different ways.
Physical Therapy
DOSHER MEMORIAL HOSPITAL - 2007
[Click on the image above to watch the video]
ABOUT THIS COMMERCIAL:
DOSHER MEMORIAL HOSPITAL - 2007
[Click on the image above to watch the video]
ABOUT THIS COMMERCIAL:
Dosher Memorial Hospital's Physical Therapy Services commercial using stock video (2006).
The purpose of the PT commercial was to grab attention and let our community know that we have
PT services at the hospital. Interesting tidbit - when this commercial aired, people in the community
would ask Dosher staff who they were because they knew these people were neighbors or
someone they knew. It generated lots of buzz.
~ WINNER OF THE FOLLOWING ~
(1) ASTER AWARD, Excellence in Medical Marketing, Bronze, 2007
(2) HEALTHCARE MARKETING AWARD, Award of Merit, 2007
(3) GOLD WALLIE AWARD, Carolinas Healthcare Public Relations & Marketing Society, 2006
The purpose of the PT commercial was to grab attention and let our community know that we have
PT services at the hospital. Interesting tidbit - when this commercial aired, people in the community
would ask Dosher staff who they were because they knew these people were neighbors or
someone they knew. It generated lots of buzz.
~ WINNER OF THE FOLLOWING ~
(1) ASTER AWARD, Excellence in Medical Marketing, Bronze, 2007
(2) HEALTHCARE MARKETING AWARD, Award of Merit, 2007
(3) GOLD WALLIE AWARD, Carolinas Healthcare Public Relations & Marketing Society, 2006
Partnership
DOSHER MEMORIAL HOSPITAL - 2006
DOSHER MEMORIAL HOSPITAL - 2006
[Click on the image above to watch the video]
ABOUT THIS COMMERCIAL:
ABOUT THIS COMMERCIAL:
Dosher Memorial Hospital and New Hanover Regional Medical Center partnered together in 2006 to provide several advanced
services to bridge the gap in our community. When the news began to leak, concerns in the community were that
the large medical center would take over the 36-bed community hospital. This commercial was filmed with Lynda Stanley,
Dosher's Chief Operating Officer discussing that Dosher hospital remains a community hospital and the decision isn't a merger.
services to bridge the gap in our community. When the news began to leak, concerns in the community were that
the large medical center would take over the 36-bed community hospital. This commercial was filmed with Lynda Stanley,
Dosher's Chief Operating Officer discussing that Dosher hospital remains a community hospital and the decision isn't a merger.
Surgical Services
DOSHER MEMORIAL HOSPITAL - 2005
DOSHER MEMORIAL HOSPITAL - 2005
[Click on the image above to watch the video]
ABOUT THIS COMMERCIAL:
Dosher Memorial Hospital's Surgery Department and its services highlighted in this "Head to Toe" spot.
~ WINNER OF SILVER WALLIE AWARD ~
Carolinas Healthcare Public Relations & Marketing Society, 2005
~ WINNER OF SILVER WALLIE AWARD ~
Carolinas Healthcare Public Relations & Marketing Society, 2005
RADIO COMMERCIAL
InQuickER
CENTRAL CAROLINA HOSPITAL - 2011
[Click on the above radio player to hear the 0:30 spot]
ABOUT THIS COMMERCIAL:
A new service called InQuickER allows ER patients to go online and hold their place in line, online.
InQuickER
CENTRAL CAROLINA HOSPITAL - 2011
[Click on the above radio player to hear the 0:30 spot]
ABOUT THIS COMMERCIAL:
A new service called InQuickER allows ER patients to go online and hold their place in line, online.
